Formula E selects Fifty One Degrees to build its new commercial CRM on Attio.

What is Fifty One Degrees building for Formula E?

Formula E, the ABB FIA World Championship for all-electric single-seater racing, works with global brands and with host cities around the world. Fifty One Degrees is bringing that commercial activity into a single CRM built on Attio, giving the team one shared view of its partnerships and pipeline, with AI built in to support its day-to-day work.

Fifty One Degrees is a UK and US AI consultancy for mid-market businesses and an Attio Expert Partner. Its senior engineers work inside client teams to build systems that run, rather than writing reports about them. Work is now under way.

We're excited to be working with Fifty One Degrees. Bringing our commercial work into one modern CRM, with AI built in, gives our team a clearer view of our partnerships and more time to spend with the brands and cities we work with.Phelan Hill, Business Intelligence Director, Formula E

Formula E's commercial team works with some of the best-known brands and cities in the world. We're delighted to be working with them, and to be building a CRM that helps the team do its best work.Nick Harding, CEO, Fifty One Degrees