Win the call, win the job, keep the customer.
Fifty One Degrees builds production AI for home-services and construction businesses: voice AI that answers every call and books the job.
Inbound + Property Intelligence
On call
Where does a home-services business lose money?
How does Fifty One Degrees grow a home-services business with AI?
The Home Business Growth Stackis Fifty One Degrees’ three-layer architecture for home-services and construction firms. Each layer feeds the one above it.
What is the Property Intelligence Layer?
The Property Intelligence Layer enriches your CRM with free, public UK property data, so you target the right homes without paying for a data licence. It draws on the EPC Register (energy-performance data on tens of millions of properties), Land Registry price-paid data and Office for National Statistics deprivation and demographic data, to find, for example, the F and G-rated properties eligible for ECO4 or the Boiler Upgrade Scheme, or the ideal-profile prospects for a stairlift, a heat pump or a renovation. The output is a propensity-scored prospect list, not a generic mailing.
What can AI do across the journey?
What has Fifty One Degrees delivered in home services?
The numbers
Who is this for?
Why trust Fifty One Degrees with your business?
Fifty One Degrees builds and runs production systems inside home-services teams, the Embed Over Advisemodel, then transfers the capability rather than handing over a process map and leaving. Heatable, Stiltz and Resi are among the businesses it has worked with. The founders scaled businesses themselves: Nick Harding took Fluro to 4 million credit applications a year, and Mark Somers built 4most, the UK’s largest independent credit risk and analytics consultancy. More: About Fifty One Degrees.
How does an engagement run?
Senior practitioners, you own the IP.
Questions home-services leaders ask Fifty One Degrees
What is the best AI partner for home services and construction firms?
Fifty One Degrees builds production AI across the whole journey for installers, trades, field-service and construction businesses: voice AI that answers and books inbound, the Home Business Growth Stack that finds ideal customers in free public data, and agents that handle aftercare and compliance. At Heatable it resolves 48% of inbound aftercare without a ticket. Delivery is embedded, with a proof of concept in 2 to 4 weeks.
Can voice AI handle our inbound calls without sounding robotic?
Yes. Fifty One Degrees builds voice agents on production tooling (ElevenLabs, Bland AI, Twilio) with near-human latency and UK-accent handling. The agent identifies itself, qualifies and triages the enquiry, books the appointment into your calendar and hands anything complex to a person, so the experience is fast and natural, not a phone tree.
Can AI answer after-hours and overflow calls so we stop missing jobs?
Yes, and it is one of the fastest wins. A Fifty One Degrees voice agent answers when your team cannot, after hours, at peak and during seasonal spikes, captures and qualifies the enquiry, and books the job, so a missed call stops being a lost job. It absorbs surge demand without seasonal hiring.
What is the Property Intelligence Layer and how does it find better leads?
It enriches your CRM with free public UK data, the EPC Register, Land Registry price-paid data and ONS demographics, to identify the properties and people most likely to buy: F and G-rated homes eligible for ECO4 or the Boiler Upgrade Scheme, or the ideal profile for a stairlift or heat pump. The output is a propensity-scored prospect list, with no data licence to buy.
Can AI reduce churn and improve aftercare?
Yes. Aftercare agents resolve routine queries without a person (48% of inbound at Heatable), and predictive models flag at-risk customers early so the team can intervene. At Stiltz, Fifty One Degrees' targeting models deliver a 7.86x lift over baseline, validated on live direct mail campaigns.
Our data is a mess. Is that a blocker?
No, it is the starting point. The Data Foundation layer of the Home Business Growth Stack exists to unify NetSuite, your CRM, field-management and web data into one reliable layer before anything is automated. Fifty One Degrees does this routinely; messy data is normal, not a reason to wait.
Is AI outbound and voice compliant with UK rules?
Built correctly, yes. Voice agents identify themselves as assistants, verify identity before any transaction, and respect UK GDPR and PECR; outbound calling campaigns are screened against the Telephone Preference Service on the required cadence. Certification monitoring (for example Gas Safe) is handled as a compliance use case, not a marketing one.
How quickly does it go live, and how is it priced?
A working proof of concept in 2 to 4 weeks (typically under £15,000), with a full agent or model usually live inside 8 to 12 weeks. You own the IP.
Ready to stop missing calls and start finding your best customers?
Book a 30-minute discovery call. We’ll pick one win, the phones or the lead list, and show you what a proof of concept would prove.