Data foundation

The clean data foundation everything else runs on.

Fifty One Degrees builds the modern data stack mid-market firms run on, a governed warehouse and clean metrics, the foundation everything else depends on.

The unglamorous layer that makes everything above it work.
Snowflake · BigQuery · dbtFixed scopeNo lock-in
Single source
app.51d.ai / bi / executive-overview

Executive Overview

dbt · governed metrics
Revenue (MTD)
£4.2m
8.4% vs last mo
Net retention
112%
3 pts QoQ
CAC payback
8.4mo
0.6mo faster
Churn
2.1%
0.4 pts
Revenue · last 6 months
Jan
Feb
Mar
Apr
May
Jun
Pipeline conversion · 9 wk
SOURCES3
Revenue by channel
Direct sales46%
Partner28%
Inbound26%
51.4°N · 0.1°W
Trusted by growing UK businesses
Heatable
Freddie's Flowers
Stiltz
Resi
Equals Group
Panmure Liberum
The problem

Why doesn’t your data add up?

Five tools, five versions of the truth
“Every system gives a different number.”
Without one source, every meeting starts by arguing about whose figure is right.
Reports that take a week
“By the time the report lands, the moment has passed.”
Manual spreadsheets do not scale with the business.
The dashboard nobody trusts
“We built dashboards and people still export to Excel.”
Without data quality checks, trust never forms.
Not ready for AI
“We want AI but our data is a mess.”
AI and predictive models are only as good as the data underneath them.
What it is

What is a modern data stack?

A modern data stack moves data from your source systems into a warehouse, models it so the numbers are consistent, and surfaces it in BI people trust, then pushes insight back into the tools where work happens. Fifty One Degrees builds all four layers, the foundation beneath Data Science & ML and AI Agents.

How it works

How does Fifty One Degrees build a data platform?

Ingestion.
Pipelines bring data together, batch or streaming, using connectors (Fivetran, Airbyte) and orchestration (Airflow or Dagster), with change data capture so the warehouse reflects source changes without full reloads. ELT over ETL by default: load raw, transform in the warehouse where it is cheaper and auditable.
Warehouse.
A cloud warehouse (Snowflake, BigQuery or Redshift) modelled on the medallion pattern, bronze (raw), silver (cleaned and conformed), gold (business-ready), or a lakehouse where that fits, with partitioning and cost controls.
Transformation.
dbt models with built-in testing and documentation, a semantic or metrics layer so “revenue” means one thing everywhere, and data contracts so an upstream change cannot silently break a dashboard.
Data quality and observability.
Automated freshness, volume and schema checks that catch a broken pipeline before a person does. This is how “the dashboard nobody trusts” gets fixed.
Governance.
Cataloguing and lineage so anyone can see where a number came from, role-based access control, PII masking, and handling aligned to UK GDPR.
BI and activation.
Governed, self-serve dashboards in Tableau, Power BI or Looker, plus reverse-ETL to push cleaned data and segments back into operational tools (CRM, ad platforms).
Comparison

Spreadsheets, off-the-shelf BI and a governed data platform compared

DimensionManual spreadsheetsOff-the-shelf BI tool aloneFifty One Degrees data platform
Source of trutha different number per teamone dashboard, unverified inputsone governed warehouse, tested and traceable
Freshnessa week or more to updateas fresh as the last manual exportpipelines sync on a schedule, monitored for breaks
Trustnobody agrees on the figurestrusted until it is not, no lineageautomated tests plus lineage on every metric
Ready for AInot without heavy reworknot designed for itthe foundation Data Science & ML and AI Agents run on
Ownershipscattered across individualslocked to the BI vendor's modelyou own the warehouse, pipelines and dashboards
Why it comes first

Why this comes first

Predictions and agents are only as reliable as the data beneath them. Fifty One Degrees frequently builds this layer first, then layers Data Science & ML and AI Agents on top.

Outcomes

What a Fifty One Degrees data foundation has delivered

3
markets running production data warehouses at Stiltz, powering a daily automated CEO report
Fixed scope
cost and timeline agreed up front, not an open-ended platform project
No lock-in
standard, portable tools your team is trained to run and extend
Case studies

Foundations in production

Stiltz
Stiltz
Governed BigQuery warehouses live in three markets, with daily ingestion, tested dbt transformations and an automated daily CEO report.
Read the Stiltz story
Our Taap
Our Taap
More than eight sources unified in one warehouse: 98% of acquisition spend attributed and revenue recognition automated to the penny.
Read the Our Taap story
Resi
Resi
Three years of CRM and behavioural data engineered into a predictive lead scoring model, live as a production API.
Read the Resi story
Who

Who is this for?

01Growing businesses whose data lives in too many tools and agrees in none.
02Leaders who wait a week for a report that should take seconds.
03Teams that want AI and have been told, correctly, their data is not ready yet.
04Finance and operations leaders who need governed, trusted numbers.
How engagements run

How does a data engineering engagement run?

Fixed-scope, not an open-ended platform project: Fifty One Degrees starts from the questions the business needs answered and builds back, so cost and timeline are clear up front. You own the warehouse, the pipelines and the dashboards, on standard tools with no lock-in, and your team is trained to run them.

FAQ

Questions firms ask Fifty One Degrees about data engineering

How do you set up a data warehouse for a growing business?

Start from the questions the business needs answered, then build back: connect the source systems with pipelines (Fivetran or Airbyte, orchestrated with Airflow or Dagster), load into a warehouse such as Snowflake or BigQuery, model it in dbt on the medallion pattern, and surface it in BI. Fifty One Degrees builds this fixed-scope so cost and timeline are clear up front, rather than an open-ended platform project.

Do we need a data warehouse before using AI?

Usually, yes. AI and predictive models are only as good as the data underneath them. Fifty One Degrees frequently builds the foundation first, then layers AI and data science on top, so results are reliable in production rather than impressive in a demo and wrong in practice.

What is the difference between ELT and ETL, and which do you use?

ETL transforms data before loading it; ELT loads raw data into the warehouse first and transforms it there. Fifty One Degrees uses ELT by default because transforming in the warehouse (with dbt) is cheaper, more auditable and easier to change. The right choice still depends on the data and the use case.

How do you fix dashboards nobody trusts?

With data quality built in. Fifty One Degrees adds automated freshness, volume and schema tests, a semantic layer so a metric means one thing everywhere, and lineage so anyone can see where a number came from. When the numbers are tested and traceable, people stop exporting to Excel.

How long does it take, and what does it cost?

It depends on how many systems and how messy the data is, but Fifty One Degrees scopes to fixed deliverables so you know cost and timeline before starting. Prove value early, scale what works.

Which tools do you build on?

Warehouses on Snowflake, BigQuery or Redshift; transformation in dbt; ingestion with Fivetran or Airbyte and orchestration with Airflow or Dagster; BI in Tableau, Power BI or Looker; and reverse-ETL to push data back into operational tools. Fifty One Degrees picks per use case, on standard tools, with no lock-in.

Is our data governed and GDPR-compliant?

Yes. Fifty One Degrees builds cataloguing and lineage, role-based access control and PII masking, with handling aligned to UK GDPR, so access is controlled and every number is traceable.

Do we own what you build?

Yes. You own the warehouse, the pipelines and the dashboards, built on standard, portable tools, and your team is trained to run and extend them. No lock-in to Fifty One Degrees or to a proprietary platform.

Next step

Book a 30-minute discovery call and we’ll map your data and what it takes to reach one trusted source of truth.

Fixed-scope, no lock-in. You own the warehouse, the pipelines and the dashboards.