For the love of building

Fifty One Degrees is dedicated to transforming businesses. We support clients with building an AI-enabled digital platform, serving customers better and enabling dramatic efficiencies. 

Our founders spent the last decade building a FinTech that ranked in the Top 10 of Sunday Times TechTrack and processed up to 4 million customers each year, and a leading analytics consultancy that served the largest global financial services companies. What they learned is our true passion is driving progress.

Our mission is to enable businesses to thrive through the adoption of technology.

Our journey.

Fifty One Degrees is here to help businesses navigate the lightning advances in AI and technology. In London, the north star is 51° above the horizon, a relationship that has been used by navigators for centuries, an analogy for the work we aim to do for our clients. 

Fifty One Degrees’ founders are well-versed in building technologically advanced, data-led businesses.

Nick Harding

Co-founder & CEO

Before launching Fifty One Degrees, Nick co-founded Fluro in 2012, quickly establishing it as one of the UK’s fastest-growing FinTech firms. During his ten years as CEO, he spearheaded a pioneering customer acquisition strategy that propelled Fluro to handle four million customers annually. Fluro was recognised in the Sunday Times Tech Track 100 three times, the Deloitte Fast50 twice, and numerous customer experience awards. Nick’s academic background is in computer science, before a career in banking and finance.

Fifty One Degrees - Founder Photo - Nick Harding

Mark Somers

Co-founder & CPO

Whereas, prior to Fifty One Degrees Mark co-founded 4most, the UK’s largest independent credit risk and analytics consultancy in 2011. As co-CEO, Mark oversaw the expansion of 4most to include over 200 consultants operating across three territories, broadening its services to encompass Life Insurance, Economics, and various other practices. The distinctive culture and values he nurtured led to 4most being recognised as the best workplace in the credit risk sector for three consecutive years. Mark completed a PhD in Astro Physics before a career in credit risk.

The values we live by.

Our experience also tells us that finding partners with strong values is rare. At Fifty One Degrees, we aim to be different. We want to build long-term, enduring partnerships and we hope our values enable that.


At the core of any strong partnership is trust. In our experience, finding advisors you can genuinely count on is unusual and at Fifty One Degrees our mission is to be different.

Driving progress

We believe the satisfaction of making progress drives humans forward, and it is certainly our biggest motivator. We aim to drive iterative progress every day by relentlessly pushing forward.

Smart enabler

A key deliverable is always to transfer knowledge, skills and training to strengthen your internal capability, supporting your team to thrive. There are no black boxes within our relationship.

How we can help.

AI consultant

Improve productivity and effectiveness. Serve customers better. Innovate faster. We unlock artificial intelligence to give your business a competitive advantage.

AI strategy and policy

A people-centric framework for the successful integration of artificial intelligence, with comprehensive examples of an AI Strategy, Roadmap and Policy.

Custom-built generative AI solutions

Automate tasks and functions to improve employee experience, increase productivity and serve customers better.

Fractional Chief AI Officer

Leading your adoption of generative AI technology, from strategy to implementation to building internal capability and strategic decision-making.

We would love to discuss your adoption of generative AI technology.