Fifty One Degrees has been appointed by Freddie’s Flowers on a retained basis to embed senior AI consultants directly inside the business, identifying and delivering the highest-impact opportunities for AI and automation.
Freddie’s Flowers is one of the UK’s best-loved direct-to-consumer brands, delivering fresh, seasonal flowers to hundreds of thousands of customers nationwide. As the company enters its next growth phase, it has engaged Fifty One Degrees to help accelerate AI adoption across the business — with a focus on improving customer outcomes, operating efficiency, and commercial performance.
What We’re Doing
The engagement follows our embed-over-advise model. Rather than delivering a strategy deck and walking away, we’re placing senior consultants inside the Freddie’s Flowers team to work shoulder-to-shoulder with their people.
Over an initial three-month programme, we’re working across the business to identify where AI and automation can deliver the greatest return — whether that’s improving the customer experience, streamlining internal workflows, or building predictive models for areas like pricing, churn, and demand forecasting.
The work includes establishing an AI strategy and governance framework, creating an internal network of AI champions to drive adoption from the ground up, and delivering the first live AI implementations.
Why This Matters
This engagement is a strong example of how mid-market businesses are approaching AI — not as a standalone initiative, but as something woven into how the business operates and grows.
Freddie’s Flowers isn’t experimenting with AI in a lab. They’re putting it to work across the business, starting with the areas that move the needle most.
What Our Leaders Say
“Freddie’s Flowers has built something genuinely special — a unique brand and product that people love. Our job is to find the places where AI delivers real, measurable impact: better customer experiences, smarter operations, and faster growth. We’re not here to write reports. We’re embedding inside the team and delivering results.”
— Nick Harding, CEO of Fifty One Degrees
“We knew we needed more than a consultancy that would hand us a deck and wish us luck. Fifty One Degrees are in the room with us, working alongside our team, and that’s exactly what we needed. They’re helping us find the biggest opportunities for AI across the business and actually getting them delivered.”
— Nick Anderdon, CCO at Freddie’s Flowers
Want to explore how AI can drive measurable impact in your business? Book a discovery session with Fifty One Degrees today.
