Stop fighting your tools. Fifty One Degrees integrates Attio’s data-driven CRM with custom AI and engineering to turn your Go-To-Market (GTM) motion into a high-velocity engine.
Most CRMs, Salesforce, HubSpot or Dynamics, were built for a pre-AI world. They are static databases that require endless manual entry, admin days, and siloed spreadsheets just to get a clear picture of your pipeline.
For businesses, this friction isn’t just annoying; it’s expensive.
Data Decay: Your team stops using the CRM because it’s too slow.
Hindsight, Not Foresight: You’re reporting on what happened last month, not predicting what will happen next.
Fragmented Stack: Your CRM doesn’t talk to your other systems or data infrastructure.
We don’t just “set up” Attio. We engineer it to be the central nervous system of your business.
We didn’t start as consultants. We started as founders. Our CEO, Nick Harding, scaled Fluro to 4m customers per year. Our CPO, Mark Somers, built a 200-person analytics powerhouse.
We know the pain of a CRM that doesn’t scale. We know the frustration of billable hours that don’t lead to outcomes. That’s why Fifty One Degrees operates differently:
Radical Candor: If Attio isn’t the right fit for a specific use case, we’ll tell you.
Default to Tech: We automate the boring stuff so your team can focus on closing.
No Black Boxes: We train your team to own the system. We don’t want you dependent on us forever.
We don't use templates. We configure Attio’s data model to mirror your business logic and build the pipelines that turn your CRM into a single source of truth.
Timeline: ~2 weeks
Default to Tech. We deploy agents directly into your workflows to handle triage, research, and outreach. Your CRM becomes an active workforce, not a static database.
Timeline: ~4 weeks
We are Smart Enablers. We provide the training and documentation your team needs to own the system. No Black Boxes, just high-impact, human-in-the-loop workflows.
Timeline: Ongoing
Move from hindsight to foresight. We implement custom data science models for lead scoring and churn prediction, ensuring your Attio attributes tell you what’s happening next, not just what happened yesterday.
Timeline: ~2 weeks
Security isn’t a nice-to-have, it is a significant barrier to scale. For businesses in regulated sectors, moving fast cannot mean breaking things. We build secure architectures that satisfy both the CTO and the Compliance Officer.
Security isn’t a bolt-on at Fifty One Degrees. It is the first line of code we write.
Take three simple steps to start deploying Attio in your business.
① Book an exploratory meeting
② Agree a proposal
③ Design & build your AI implementation