Fifty One Degrees has been engaged by Resi to bring data science into their commercial operations, starting with a predictive lead scoring model designed to improve conversion rates and marketing efficiency.
Resi has transformed the residential architecture market by making professional design, planning, and project management accessible to everyday homeowners. With thousands of new registrations each month, the opportunity is to use data to make smarter decisions about where to focus time and budget.
What We’re Doing
The first project within this engagement is a predictive lead scoring model. We’re combining Resi’s internal data with relevant UK public datasets to score new registrations by conversion probability — giving their team a clear view of which leads to prioritise.
The engagement follows our proof-of-concept-first approach. We prove the model works with real data before committing to a full-scale implementation. It’s how we de-risk data science for our clients and ensure the investment delivers measurable returns.
Why This Matters
Most businesses have more data than they think, but very few are using it to predict outcomes. Lead scoring is one of the highest-ROI applications of data science in commercial operations — it directly reduces cost-per-acquisition, improves sales productivity, and gives marketing teams evidence for budget allocation.
For Resi, this means their team spends less time on leads that were never going to convert, and more time on the ones that will.
What They’re Saying
“Resi is sitting on exactly the kind of data that predictive modelling was made for. We’re starting with lead scoring because it’s the fastest route to measurable impact — fewer wasted dials, better marketing spend, faster conversions. This is data science that hits the P&L.”
Nick Harding, CEO of Fifty One Degrees
“Every month, thousands of homeowners come to Resi at different stages of their journey — some ready to extend, others still researching. Knowing exactly which ones are at the right point for us to speak to has often been more art than science. Fifty One Degrees are helping us change that — so our team can focus their energy on the people who need them most, and let our research tool do the work for everyone else. Their approach, prove it works first, then scale — is exactly the right fit for us.”
Joe Whitworth, CEO of Resi Design
Want to discuss how data science can improve your commercial operations? Book a discovery session with Fifty One Degrees today.
