Fifty One Degrees offers digital strategy consulting services to help businesses optimize their customer acquisition, conversion, and retention. They analyze a company's digital ecosystem to implement technology and AI solutions that enhance customer experience, increase automation, and drive growth. The consultancy follows a three-stage process: Review, Plan, and Deliver, providing tailored strategies and support.
As a digital strategy consultant, we advise clients how to serve more and serve smarter. Every part of your business, from acquisition to brand to payments, should be optimised to reach more customers, engage more customers, and convert more customers. This is what we call your digital universe. Fifty One Degrees analyses your entire digital universe and transforms it into a digital growth engine.
Fifty One Degrees will advise you on how to grow your audience by putting your brand in front of more customers. This involves creating and implementing a growth strategy to scale up effective channels, turning your marketing function into a growth engine, analysing and utilising lifetime customer value and acquisition costs across all channels, reducing waste in ineffective channels, and unleashing bold creativity with marketing campaigns to increase market share.
Customer conversion relies on a frictionless, engaging, and effective funnel. Fifty One Degrees advises on how to create and implement a technology strategy and artificial intelligence (AI) strategy designed to enable agility, efficiency, but above all, growth. This includes implementing tools like CRM, generative AI, marketing automation, and customer communications platforms, optimising the customer acquisition funnel, using automation, machine learning and AI for instant fulfilment, and creating a performance-focused analytics environment.
To delight customers, a digital strategy consultant can help design a deliberate strategy for your brand, revitalise impactful customer communications, build better customer relationships, celebrate and engage with your values, identify brand opportunities, and develop brand consistency across all customer acquisition channels.
The process involves three main stages: Review, Plan, and Deliver. In the Review stage, the consultant analyzes how you attract, convert, and delight customers, focusing on brand, technology, and processes. The Plan stage involves presenting a macro analysis and granular identification of bottlenecks, followed by a suite of options to improve customer experience and business processes, leading to an actionable schedule. The Deliver stage is tailored to needs, resources, and team dynamics, with options for direct support, guidance for internal teams, or recommending specialist partners.