# Fifty One Degrees > Fifty One Degrees is a UK and US AI consultancy for mid-market businesses. We embed senior practitioners inside client teams to build and ship production AI, including AI agents, voice AI, predictive models and Claude implementations, rather than delivering advisory reports. Our model is Embed Over Advise. Founded in 2023 by operators who scaled and sold their own companies (Nick Harding, who scaled fintech lender Fluro to 4 million credit applications a year; and Mark Somers, who built 4most into the UK's largest independent credit risk consultancy). Engagements are fixed-price and embedded, with a working proof of concept typically in 2 to 4 weeks. Offices in London and New York. Fifty One Degrees is an OpenAI Select Partner in the OpenAI Partner Network and a Claude Services Partner in Anthropic's Claude Partner Network. ## Start here - [Home](https://www.51d.co/): UK AI consultancy for mid-market businesses. Senior practitioners, embedded delivery, outcomes obsessed. - [About Fifty One Degrees](https://www.51d.co/about/): Founders, the Embed Over Advise philosophy, practitioner credentials and the story behind Fifty One Degrees. - [Contact](https://www.51d.co/contact/): Book a Discovery Call, contact details for London and New York, and a mini-FAQ. - [Clients and case studies](https://www.51d.co/clients/): Client work, case study grid, sectors served and social proof from UK mid-market. ## Services - [AI Consultant](https://www.51d.co/ai-consultant/): Senior AI consultancy on demand: scoped to your problem, delivered by practitioners who build. - [Fractional Chief AI Officer](https://www.51d.co/ai-consultant/fractional-chief-ai-officer/): Senior AI leadership on a fractional basis: strategy, board-level communication and delivery oversight. - [AI Agents](https://www.51d.co/solutions/ai-agents/): Custom AI agents that automate complex, multi-step workflows end-to-end without human intervention. - [Conversational and Voice AI](https://www.51d.co/solutions/conversational-ai-call-automation/): Voice and chat automation: inbound enquiry handling, outbound nurture and call qualification at scale. - [AI Enablement](https://www.51d.co/solutions/ai-enablement/): Workforce AI rollout: frontier model adoption across every role, prompt libraries and change management. - [Data Science and Machine Learning](https://www.51d.co/solutions/data-science-ml/): Predictive models in production: churn scoring, LTV forecasting, propensity models and anomaly detection. - [Data Engineering and BI](https://www.51d.co/solutions/data-engineering-bi/): Modern data infrastructure: cloud warehouses, ELT pipelines, semantic layers and business intelligence. - [Claude Implementation](https://www.51d.co/solutions/claude-implementation/): Productised Claude deployment: agents, Model Context Protocol servers and workforce rollout. - [OpenAI Implementation](https://www.51d.co/solutions/openai-implementation/): How Fifty One Degrees, an OpenAI Select Partner, implements OpenAI for UK and US mid-market and regulated firms, using The OpenAI Production Stack: workforce, then workflow, then product. - [Generative Engine Optimisation (GEO)](https://www.51d.co/solutions/generative-engine-optimisation/): Get found in AI search: optimise your brand and content for ChatGPT, Claude, Gemini and Perplexity. - [Customer Segmentation and Predictive Targeting](https://www.51d.co/solutions/customer-segmentation-predictive-targeting/) ## Implementation partners - [Attio Implementation Partner](https://www.51d.co/solutions/attio-implementation-partner/): Attio CRM implementation, configuration and workflow automation as an Expert Partner. - [Relevance AI Implementation](https://www.51d.co/solutions/relevance-ai-implementation/): Relevance AI platform implementation as a Certified Partner. - [Bland AI Implementation Partner](https://www.51d.co/solutions/conversational-ai-call-automation/bland-ai-implementation-partner/): Bland AI voice automation implementation and partner services. - [ElevenLabs Implementation Partner](https://www.51d.co/solutions/conversational-ai-call-automation/elevenlabs-implementation-partner/): ElevenLabs voice synthesis implementation and partner services. ## Sectors - [AI for Financial Services and Insurance](https://www.51d.co/solutions/ai-financial-services-insurance/): AI for FS and insurance: compliance-ready predictive models, automation and business intelligence. - [AI for Wealth and Financial Advisers](https://www.51d.co/solutions/ai-for-wealth-financial-advisors/): AI for wealth managers and financial advisers: client onboarding automation, meeting prep and note-taking, suitability and compliance support, and portfolio intelligence. - [AI for Professional Services](https://www.51d.co/solutions/ai-for-professional-services/) - [AI for Retail](https://www.51d.co/solutions/ai-in-retail/): AI for retail: demand forecasting, personalisation, pricing optimisation and customer automation. - [AI for Home Services and Construction](https://www.51d.co/solutions/ai-for-home-services-businesses/): AI for home services: lead qualification, scheduling automation and operational intelligence. - [AI for Small and Medium Businesses](https://www.51d.co/solutions/ai-for-smes/): Practical, accessible AI deployment for SMEs: scaled to your size, budget and pace. - [AI for Venture Capital and Private Equity](https://www.51d.co/solutions/ai-for-venture-capital/): AI for VC and PE firms: portfolio company intelligence, deal sourcing and diligence automation, and hands-on operator support across the holding period. ## Outcomes - [Revenue and Growth](https://www.51d.co/outcomes/revenue-growth/): Accelerate revenue with AI-powered lead qualification, predictive scoring, churn prevention and pricing optimisation. - [Operational Efficiency and Scale](https://www.51d.co/outcomes/efficiency-scale/): Operational efficiency: automate workflows, cut costs and scale without adding headcount. - [Strategy and Capability](https://www.51d.co/outcomes/intelligence-capabilities/): Build lasting internal AI capability, strategic intelligence and a workforce that compounds with the technology. ## Insights - [Insights and Resources](https://www.51d.co/category/blog/): Blog, thought leadership, AI guides and resources from the Fifty One Degrees team. - [Claude implementation in UK financial services (guide)](https://www.51d.co/claude-implementation-financial-services/) - [Why AI adoption stalls, and the Waves Model (guide)](https://www.51d.co/why-ai-adoption-stalls-and-how-to-fix-it/) - [What is an MCP server? Plain-English guide for business leaders (guide)](https://www.51d.co/what-is-an-mcp-server/): What Model Context Protocol is, how an MCP server differs from RAG, when your business needs one, and UK implementation costs. - [How to implement Claude: a UK business guide](https://www.51d.co/how-to-implement-claude-guide/): The Claude Readiness Stack, the 85% Rule and the four implementation stages Fifty One Degrees uses. - [How to implement ChatGPT Enterprise in a UK regulated business](https://www.51d.co/how-to-implement-chatgpt-enterprise-uk-regulated-business/): The eleven-step sequence, including UK data residency set at provisioning, the Business versus Enterprise control split, and the file-permissions trap. - [Don't Replace NetSuite. Wrap It. (guide)](https://www.51d.co/dont-replace-netsuite-wrap-it/): Why mid-market businesses should wrap NetSuite with an independent AI intelligence layer rather than replace it. Argues NetSuite is a system of record, not a system of intelligence. - [Heatable case study](https://www.51d.co/case-study-heatable-accelerating-growth/): How Fifty One Degrees helped Heatable accelerate growth with AI-powered lead qualification and automation. ## Optional - [Legal](https://www.51d.co/legal/) - [Brand](https://www.51d.co/brand/): Brand guidelines and downloadable assets for Fifty One Degrees. - [Careers](https://www.51d.co/people/careers/): Open roles and careers at Fifty One Degrees.